- 1 × cellular
- 2 × Ethernet
- Wi-Fi
Smart city · Case study
5G RedCap connectivity for smart outdoor advertising
A distributed outdoor advertising network uses DONYX connectivity to transmit pedestrian traffic data and manage remote monitoring equipment.
01 / Challenge
The operational requirement
An outdoor advertising operator manages a large network of structures across urban and roadside locations. Traffic estimates alone did not provide the detail advertisers needed to evaluate individual sites.
The operator needed dependable connectivity for pedestrian monitoring equipment, including locations without fixed internet access, so that audience data could be transmitted continuously to its analytics platform.
02 / DONYX solution
Product used in this deployment
The router was selected for the required cellular resilience, interfaces and remote management capabilities.
03 / Results
Deployment outcomes
- 01
Real-time pedestrian traffic data is available for individual advertising locations.
- 02
Location performance data supports evidence-based decisions about placement.
- 03
Remote management reduces routine maintenance visits.
- 04
Monitoring data is transferred to the cloud analytics platform over cellular networks.
Outcome
RS52 5G RedCap provides the communications layer for remote sensors, analytics data and central management across the advertising network.Discuss a similar project →